What this is
Client defaults are shared. Website overrides are small changes for a particular audience, country, language, brand voice, SEO preference, or call to action.
Before you start
- Add shared company information to the client first when possible.
- Know which details are genuinely different for this website.
Step-by-step
- Step 1
Open the website
From Clients, open the website you want to customise.
- Step 2
Read the inherited value
Each override field shows the client value it will use when left empty.
- Step 3
Add only the difference
For example, keep the shared company description but set British English, a formal tone, and a UK-specific CTA.
- Step 4
Save before generating
New articles use the resolved client-plus-website profile. Existing articles keep their saved generation context.
Common questions
Will changing an override rewrite old articles?+
No. Generated articles keep a snapshot of the context that was used at the time.
Can websites share the same logo?+
Yes. Leave the website logo override empty to use the client logo.