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Plan and manage

Competitor Analysis

Compare a competitor's content approach before deciding what to create next.

What this is

Competitor Analysis helps you review a competitor or comparable website for topic ideas, content patterns, and gaps you may want to address with your own website's content.

Before you start

  • Select the website you are planning for.
  • Have a competitor website or page in mind.

Step-by-step

  1. Step 1

    Open Competitor Analysis

    Choose Keyword Hub, then Competitor Analysis.

    Open Competitor Analysis
  2. Step 2

    Add the competitor address

    Enter the competitor website or page you want to examine. Use a relevant competitor, not simply a large unrelated website.

  3. Step 3

    Review themes and opportunities

    Look for useful topics, questions, and content gaps. Keep the selected website's audience and brand voice in mind.

  4. Step 4

    Turn insight into a plan

    Send promising ideas to Keyword Research, a template, Article Studio, or a focused bulk-generation batch.

Common questions

Does competitor analysis copy content?+

No. Use it to understand themes and opportunities, then create original content that fits your own audience and brand.

Why should I select a website first?+

The insight should be planned for the correct audience, language, and regional context.